Which is a major category of ocean shipping?
a. passenger travel
b. common carriers
c. exempt carriers
d. charter vessels
Question 2Explain how cluster analysis can identify market segments.
Question 3The grounded theory technique (GTT) presents subjects with an ambiguous picture in which consumers and products are the center of attention.
Indicate whether the statement is true or false
Question 4Which are the major modes of international transportation?
a. water and air
b. water and rail
c. rail and motor
d. rail and air
Question 5Describe factor analysis.
Question 6The sentence completion method is based on free-association principles.
Indicate whether the statement is true or false
Question 7Focused production is
a. a strategic decision to make only what the market desires.
b. used by those firms not sure of the market demands.
c. a strategy in which a given plant produces one or two items of the company's total product line.
d. a trend in the electronics industry with manufacturing in China.
Question 8Discuss the purpose of interdependence techniques. List the statistical techniques that can be used for this method.
Question 9Depth interviews are less expensive than focus group interviews, especially if several depth interviews are conducted.
Indicate whether the statement is true or false
Question 10A maquiladora plant is
a. a new type of flower.
b. an entity created under NAFTA
c. a U.S. plant performing manufacturing, processing, or assembly activity in Mexico.
d. a factory owned by the Maquiladora Corporation.
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