Behavioral variables are not relevant to segmentation. (True or false?)

Behavioral variables are not relevant to segmentation.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When an analysis studies the effect of several independent variables on a single dependent variable that is interval-scaled, the analysis is called ____________________ analysis.
 Fill in the blank(s) with correct word

Question 3

The manager of decision support systems supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data.
 
 Indicate whether the statement is true or false

Question 4

Psychological variables are relevant to segmentation.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

The two types of multivariate techniques are ____________________ methods and ____________________ methods.
 Fill in the blank(s) with correct word

Question 6

Small research firms typically only have a director of marketing research and a research analyst.
 
 Indicate whether the statement is true or false

Question 7

Profit potential and growth potential are only minor considerations in selecting a target market.
 a. True
  b. False
 Indicate whether the statement is true or false