A brand with small share in a market that is NOT growing is called a dog..
a. True
b. False
Indicate whether the statement is true or false
Question 2Which condition is created when the direct relationship between X and Y remains significant but is reduced in the presence of a mediator?
a. tautology
b. direct effect
c. indirect effect
d. partial mediation
Question 3Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.
Fill in the blank(s) with correct word
Question 4Using the BCG matrix, a company's brands or products are classified solely according to whether each has a strong or weak market share.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which term refers to a relationship with two parts?
a. tautology
b. direct effect
c. indirect effect
d. partial mediation
Question 6Information that is accurate, valid, and reliable is said to be of high ____________________.
Fill in the blank(s) with correct word
Question 7The four classes in the BCG matrix are a star, a dog, a question mark, and a cash cow. All of the classes are essentially equal.
a. True
b. False
Indicate whether the statement is true or false