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Fade05 Fade05
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7 years ago
A brand that has entered the market late and is content for its market share to be lower than a more dominant brand is called a
A) market laggard.
B) status quo brand.
C) nicher.
D) challenger.
E) market follower.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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Fade05 Author
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7 years ago
Good timing, thanks!
jamiebonf99
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Yesterday
Correct Slight Smile TY
lubennick
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2 hours ago
Just got PERFECT on my quiz
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