If a market doesn't look so great, but a firm is awesome at creating products for it, the key question is whether the firm can
a. conduct market research.
b. develop a market.
c. strategically segment the market.
d. develop even better products.
Question 2Storage space costs are not variable.
Indicate whether the statement is true or false
Question 3Customer Insights, Inc operates a facility that recruits eight to 10 consumers and screens them on criteria such as relevance to the target segment or usage in a product category. What type of research is Customer Insights, Inc engaging in?
a. focus groups
b. sampling
c. online surveys
d. copy testing
Question 4A Type II error occurs when the researcher rejects the null hypothesis when, in fact, it is true.
Indicate whether the statement is true or false
Question 5If a market looks attractive, but a firm is not particularly skilled in the market, a key question is whether the firm can develop sufficient
a. opportunities.
b. segments.
c. capabilities.
d. products.
Question 6Capital cost is also called interest or opportunity cost.
Indicate whether the statement is true or false
Question 7__________ are tested with numerous measures of attitudes and behavioral intentions.
a. Behavioral goals
b. Affective goals
c. Cognitive goals
d. Assessment goals
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