National Product Company is indecisive about what prices it should charge for items in its new product line. The company wants the most accurate data on customers' willingness to pay for its products. By using __________, which can yield very precise estimates of demand and price sensitivities at numerous price points, National Product Company can gather the data it needs to set prices.
a. survey data
b. conjoint analysis
c. online data
d. scanner data
Question 2Which type of software allows answers from previous questions to be inserted into unfolding questions on Internet surveys?
a. piping software
b. interactive software
c. error trapping software
d. funneling software
Question 3When it comes to beliefs and importance weights, marketers try to strengthen the importance of positive attributes of their brand through learning and appealing to consumer motivations that their brand satisfies.
a. True
b. False
Indicate whether the statement is true or false
Question 4Performance measurement is important because
a. it allows firms to rate competitors.
b. without it, managers would not know how the global economy is doing.
c. companies presently operating in the European Economic Community need to understand how its competitors are doing.
d. lower-level metrics in an organization must connect directly to the high-level performance to achieve goals.
Question 5(Price Variable costs) is also called
a. profit.
b. contribution per unit to fixed costs.
c. maximum sales volume.
d. fixed price units per contribution.
Question 6A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n) ____ bar.
a. drop-down
b. radio
c. push
d. status
Question 7Beliefs about Mercedes might include that they're fast, they're nice to look at, and they're expensive.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
