Mobile marketing offers numerous opportunities to small businesses. Explain why that is true and give examples of specific technologies or tools that are within the reach of most small businesses.
Question 2Which of the following is a factor that should be considered when evaluating whether an event represents a suitable association for a brand?
a. Image matchup
b. Target audience fit
c. Sponsor misidentification
d. Clutter
e. All of these are correct.
Question 3A researcher wants to be able to assess the amount of sampling error associated with an estimate. Which of the following sampling methods would you recommend she use?
a. Convenience
b. Quota
c. Nonprobability
d. Probability
e. Judgment
Question 4One reason that social media marketing can have a hard time taking off within a firm is that top managers often simply do not use social media and therefore doubt its value.
a. True
b. False
Indicate whether the statement is true or false
Question 5Mobile apps have become a staple of contemporary life. Why are they so popular with consumers? Why have they become so important to marketers?
Question 6Event sponsorship generally does NOT incorporate ____.
a. public relations
b. advertising
c. promotion
d. point-of-purchase merchandising
e. All of the of these can be incorporated as a part of an event sponsorship.
Question 7A problem with nonprobability samples is
a. they are always more representative than probability samples.
b. one cannot assess the amount of sampling error likely to occur.
c. there is no problem with using nonprobability samples
d. Both a and b are correct.
e. None of these are correct.
Question 8Marketers find that communicating with customers in social media is essentially the same as communicating in traditional mass media.
a. True
b. False
Indicate whether the statement is true or false
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