Huffington Post has a business model that mirrors that of offline print newspapers.
Indicate whether the statement is true or false
Question 2Relationships forged between a brand and a sponsored event can serve to enhance a brand's equity, both by enhancing its image and by ____.
a. reaching the current target market
b. taking the place of advertising in building buzz
c. increasing consumers' awareness of the brand
d. convincing consumers' of the uniqueness of the brand
e. serving as a sales promotion device
Question 3The distinguishing feature of probability samples is that
a. they involve personal judgment somewhere in the selection of sample elements.
b. each population element has an equal chance of being included in the sample.
c. each population element has an equal chance of being included in the sample, and every combination of n population elements is a sample possibility.
d. each population element has a known chance of being included in the sample.
e. they will always be more representative of the population than nonprobability samples.
Question 4A company engages with its customers through a Facebook fan page, a corporate blog, and an official website. This is an example of paid media.
a. True
b. False
Indicate whether the statement is true or false
Question 5SoLoMo is an acronym that describes the converged media environment.
Indicate whether the statement is true or false
Question 6Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or ____.
a. develop an ambush program
b. use extensive sales promotion
c. use heavy advertising to promote the sponsorship
d. pay huge fees to obtain exclusive sponsorship rights
e. focus marketing communication efforts on sales promotion and public relations
Question 7A researcher wants to study the effects of social class on consumption behavior. He establishes three different categories of social class in terms of amount of income. He then assigns each field worker a specified number of interviews with people in each income category although the interviewers are allowed to select who they interview. This is an example of
a. probability sampling.
b. stratified sampling.
c. systematic sampling.
d. quota sampling.
e. random sampling.
Quick Reply
