Opt-in e-mailing is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.
Indicate whether the statement is true or false
Question 2The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)
a. mall intercept.
b. telephone survey.
c. inbound survey.
d. email survey.
e. personal interview.
Question 3Customer personas are the same as customer profiles.
Indicate whether the statement is true or false
Question 4E-mail is not nearly as effective as originally expected because many marketers have simply spoiled the commons..
Indicate whether the statement is true or false
Question 5Studies that rely on phone books
a. underrepresent households that move from one geographic area to another.
b. often end up with an inadequate sampling frame.
c. might encounter a non-coverage area.
d. do not include wireless numbers.
e. All of these are correct.
Question 6Conversion means the same thing to all companies and to all departments within the company.
Indicate whether the statement is true or false
Question 7Podcasting is a visual version of blogging.
Indicate whether the statement is true or false
Question 8Which of the following are advantages of highly structured questionnaires?
a. They are simple to administer.
b. They are relatively straight forward.
c. There is no need for extensive interviewer training.
d. a, b, and c are correct.
e. None of these are advantages of highly structured questionnaires.
Question 9Lead scoring requires a model that computes a score based on a number of variables.
Indicate whether the statement is true or false
Question 10Blogs represent a major advertising opportunity on the Internet.
Indicate whether the statement is true or false
Question 11You must conduct research to find out a great deal of information about potential customers. You need a minimum of 300 people, and you know that you don't have a lot of money to conduct the re-search, so you will use
a. in-office personal interviews.
b. in-home personal interviews.
c. focus group interviews.
d. mail questionnaire.
e. observation research.
Question 12Sales leads are qualified by asking a set of questions about customer needs and ability to make the purchase.
Indicate whether the statement is true or false
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