Marketers estimate that p-mailing can be the most cost-effective form of marketing.
Indicate whether the statement is true or false
Question 2The category of attributes referring to what the product actually does or is expected to do is called functional attributes.
Indicate whether the statement is true or false
Question 3Brand placement in TV programs is considered a form of direct advertising.
Indicate whether the statement is true or false
Question 4The category of attributes referring to how things are carried out and done between the buyer and seller is called physiological attributes.
Indicate whether the statement is true or false
Question 5The mind-set of an Internet user can be described as:
a. leaning-forward.
b. leaning-back.
c. closed to new ideas.
d. more open to advertising than a television viewer.
Question 6When making post-purchase evaluations most buyers take into consideration functional attributes and delighter attributes.
Indicate whether the statement is true or false
Question 7In the ________ environment, the loss of ad revenue for television and advertising and magazine venues is gained in online revenue.
a. broadcasting
b. communication
c. zero-sum
d. print media
Question 8One way for a salesperson to influence the evaluation of a buyer using the multi-attribute model is to attempt to alter the importance weights.
Indicate whether the statement is true or false
Question 9Approximately two-thirds of the commercial e-mail sent and received today is:
a. phishing.
b. blog-related.
c. spam.
d. opt-in.
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