The Sybase metrics program described in the text showed that:
a. it is not possible for a B2B company to use website metrics effectively.
b. it is not possible to combine data from offline and online marketing campaigns in metrics programs.
c. combining website metrics and data from regional sales forces can shed light on the effectiveness of marketing activities.
Question 2The Federal Trade Commission (FTC) recently passed a ruling that prohibits the use of slotting fees in the marketing of food products.
Indicate whether the statement is true or false
Question 3Discuss, in detail, the two types of error that may affect measurement scores.
Question 4________ is the simulation of a three-dimensional environment, which the user can use special equipment to interact with.
a. Mixed reality
b. Virtual reality
c. Augmented reality
d. Artificial reality
Question 5One of the important priorities of the Papa Gino's metrics program described in the text was:
a. improve the effectiveness of their email marketing.
b. redesign their website.
c. collect data about pizza topping preferences.
Question 6In a deslotting allowance agreement, the risk of a new brand introduction is transferred from the manufacturer to the retailer.
Indicate whether the statement is true or false
Question 7Any scale or other measurement instrument that actually measures what it was intended to measure is said to have reliability.
a. True
b. False
Indicate whether the statement is true or false
Question 8Pokmon Go is a mobile game in which players have to physically travel around the world to catch magical creatures with their phones. What is this game an example of?
a. Mixed reality
b. Virtual reality
c. Augmented reality
d. Artificial reality
Question 9There are many technologies that can help deliver customer service. Choose three of the technologies discussed in the chapter. Explain the nature of the technology and its potential advantages and disadvantages in customer service applications.
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