An up-to-date database can offer varied messages to different groups of customers.
a. True
b. False
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Question 2Billboard advertising of alcohol products is restricted under the Master Settlement Agreement between the federal government and firms in the alcohol industry.
a. True
b. False
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Question 3Typical databases include customers' behavioral data and other types of relevant information (demographic, geographic, and psychographic data).
a. True
b. False
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Question 4The FTC believes that the entertainment industry to regulate itself regarding the targeting of children with advertisements for violent films, video games, and music, even if the ads are not deemed deceptive or unfair.
a. True
b. False
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Question 5Success of direct mailing depends on the quality of mailing lists contained in a company's database.
a. True
b. False
Indicate whether the statement is true or false
Question 6Especially open to ethical debate is the practice of targeting products and communications efforts to segments that, for various psychosocial and economic reasons, are vulnerable to marketing communications, such as children and economically disadvantaged groups.
a. True
b. False
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Question 7From the consumers' perspective, shopping by catalog saves time because people do not have to find parking spaces and deal with in-store crowds.
a. True
b. False
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Question 8For marketing communicators, ethics involves matters of right and wrong, or moral, conduct pertaining to any aspect of marketing communications.
a. True
b. False
Indicate whether the statement is true or false
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