Because there has been a significant amount of research on brand names, new products don't succeed without following the rules.
a. True
b. False
Indicate whether the statement is true or false
Question 2Social media brands operating as collaboration tools provide which of the following for users?
a. publishing
b. sharing
c. discussing
d. networking
e. All of these are correct.
Question 3A patent for a new type of business method would fall into the design category of patents.
a. True
b. False
Indicate whether the statement is true or false
Question 4Social media is a tool for IMC because _____ percent of those online are active social media users.
a. 23
b. 42
c. 58
d. 73
e. 98
Question 5Individual sounds provide meaning about a brand through a process of sound transference.
a. True
b. False
Indicate whether the statement is true or false
Question 6Facebook offers a roadblock ad option which takes over a user's newsfeed to illustrate a full-screen video ad.
a. True
b. False
Indicate whether the statement is true or false
Question 7Brand names sometimes are made-up names rather than selected from actual words found in dictionaries.
a. True
b. False
Indicate whether the statement is true or false
Question 8Facebook ads can be targeted based on criteria like gender and network.
a. True
b. False
Indicate whether the statement is true or false
Question 9Suggestive brand names provide consumers with the freedom to interpret benefit claims that best meet their needs.
a. True
b. False
Indicate whether the statement is true or false
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