Twitter continues to grow in popularity among teen users because they enjoy sending brief messages.
a. True
b. False
Indicate whether the statement is true or false
Question 2A good brand name will help consumers to identify who your competitors are.
a. True
b. False
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Question 3Twitter was started by the same entrepreneurs who started Facebook.
a. True
b. False
Indicate whether the statement is true or false
Question 4A patent grants the holder exclusive rights to use an invention for 70 years.
a. True
b. False
Indicate whether the statement is true or false
Question 5Most of Facebook's active accounts were accessing Facebook via a desktop computer in 2016.
a. True
b. False
Indicate whether the statement is true or false
Question 6Brand names can influence consumers' perceptions and attitudes.
a. True
b. False
Indicate whether the statement is true or false
Question 7The average user on Facebook has 1,030 friends.
a. True
b. False
Indicate whether the statement is true or false
Question 8The name chosen for a brand affects the speed with which consumers become aware of the brand.
a. True
b. False
Indicate whether the statement is true or false
Question 9Facebook's rules don't allow consumers to make or spread negative comments about the companies that advertise on Facebook.
a. True
b. False
Indicate whether the statement is true or false
Question 10The choice of a brand name can influence both the early trial of a new brand and its future sales volume.
a. True
b. False
Indicate whether the statement is true or false
Question 11Facebook is profitable for its shareholders.
a. True
b. False
Indicate whether the statement is true or false