Franchising offers all the following benefits for franchisors except
A) franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name.
B) franchisors can retain control of their name while increasing global penetration of their products.
C) the franchisee's revenue stream is fairly consistent because franchisors pay fixed fees and royalties.
D) the franchisor's revenue stream is fairly consistent because franchisees pay fixed fees and royalties.
E) franchisors do not have to put up a large capital investment.
Question 2What is public relations and for what purposes is it used?
Question 3Tony&Guy is a global hairdressing and education business headquartered in England. It has recently opened salons in Mongolia, adding to its numerous salons worldwide. Tony&Guy allows foreign businesspeople to use its name, logo, methods of operation, advertising, and products. In exchange, Tony&Guy receives a financial commitment and an agreement to conduct business in accordance with its standard of operations. Tony&Guy is engaging in
A) contract manufacturing.
B) wholesaling.
C) franchising.
D) exporting.
E) direct investment.
Question 4What are the advantages of using an advertising agency to develop an advertising campaign?
Question 5A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called
A) a joint venture.
B) contract manufacturing.
C) direct licensing.
D) franchising.
E) a strategic alliance.
Question 6Describe the various methods used to evaluate the advertising effectiveness after a campaign.
Question 7What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?
A) Joint ventures
B) Direct ownership
C) Exporting
D) Limited exporting
E) Licensing
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