Which of the following illustrates the highest level of social responsibility?
a. safe working conditions for employees
b. support for social and cultural activities
c. fair pricing of their products and services
d. providing employees opportunity for growth and development of skills
Question 2In general, customers who are satisfied with a service organization's products do not necessarily form strong relations with the service organization itself.
Indicate whether the statement is true or false
Question 3You are a production assistant working on a thirty-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the happy and fun-loving nature of the product. The first cut of the ad is attractive, touching, cute, and just humorous enough. When an audience tests it, most viewers really like the dogs, the visuals, and the music but they don't remember the product. Which of the following creative guidelines for television was forgotten?
a. Persuading as well as entertaining
b. Avoiding humor whenever possible
c. Maintaining a feeling of continuity
d. Showing the brand
Question 4Which of the following is an example of premiums, a type of support media?
a. Transit
b. Cable
c. Calendars
d. Billboards
Question 5Business social responsibility
a. obligations are easily defined
b. is a matter of complying local, state and federal laws and regulations
c. is supported by a broad public mandate
d. consists of the obligations a business has to society
Question 6Service quality is defined in the same way by the service organization and its customers.
Indicate whether the statement is true or false
Question 7You are a production assistant working on a thirty-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the happy and fun-loving nature of the product. One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses. Which of the following guidelines for effective television advertising does this hope to demonstrate?
a. Showing the brand
b. Coordinating the audio and the visual
c. Using an attention-getting opening
d. Emphasizing the audio
Question 8Which of the following is an example of interactive media?
a. Banners
b. Electronic directories
c. Catalogs
d. CD-ROMs
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