A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of ...

A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words You Probably Know This. Litmus Paper Measures Alkalinity are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. You Probably Know This. The Darker, The Harsher is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: Ivory, Ivory is the mildest, and Bar none. The superimposed words that end the spot, Ivory is Mildest. Bar none, could be considered
  Ivory's slogan. Which of the following is an important function of a slogan such as this?
 a. Providing unity and order to the ad
  b. Motivating the viewer to buy the product
  c. Increasing memorability of the key benefit of the brand
  d. Entertaining or amusing the viewer

Question 2

Design Solutions has two television network channels and its monthly magazine, Bling, is the most popular fashion magazine in the country. It also has a number of websites for its television channels and online sports news. Design Solutions is an example of a .
 a. creative boutique
  b. media conglomerate
  c. media specialist
  d. digital/interactive agency

Question 3

What period of franchisee training is generally the most intensive?
 a. grand opening training
  b. pre-opening training
  c. continuing training
  d. field representative training

Question 4

The key to customer loyalty is to create and deliver superior quality and customer experience.
 
 Indicate whether the statement is true or false

Question 5

A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words You Probably Know This. Litmus Paper Measures Alkalinity are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. You Probably Know This. The Darker, The Harsher is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: Ivory, Ivory is the mildest, and Bar none. To make sure that all the words and visuals of this TV spot work together, the creative team would have begun this campaign by preparing a .
 a. working script
  b. storyboard
  c. fact sheet
  d. thumbnail

Question 6

Which of the following best describes a media conglomerate?
 a. It is a firm that operates multiple media combinations.
  b. It is a firm that is a specialist in one particular form of media.
  c. It is a firm that specializes solely in buying media time and space.
  d. It is a firm that uses print media instead of broadcast media

Question 7

Why is the training manual important to a franchise?
 a. it affords the franchisor protection in case of a dispute or question about training.
  b. it helps the franchisee organize the information they need to know in order to function effectively.
  c. it offers a franchisee training approach to the franchisor.
  d. all of the above.