_____ refers to a company's use of resources accumulated in one part of the world to fight a competitive battle in another.
a. Hard power
b. Diversification
c. Soft power
d. Cross-subsidization
Question 2Which of the following can effectively serve as a link between management and the research specialist?
a. marketing research director
b. research generalist
c. research assistant
d. research liaison
Question 3The reactive (or interactive) testing effect occurs when the first observation affects the second observation.
Indicate whether the statement is true or false
Question 4A smartphone manufacturer is conducting research regarding how smartphones are used in business. Apply the stages the researcher should go through in the selection of a sample for this research study.
Question 5Flowers, clothes to signal rejoice, or mourning clothes are examples of this type of cultural symbol.
a. interpersonal medium c. pleasure giving
b. utility d. transcendence
Question 6One of the benefits for international marketers that have been able to globalize is that, customer service is _____.
a. concentrated and not dispersed in all country markets
b. not required because customers do not need service
c. standardized by the government under customer service requirements
d. subsidized by customer service activities in the U.S.
Question 7Which of the following errors become more prominent when research studies are rushed?
a. conducting a study that is not needed
b. addressing the wrong issue
c. sampling difficulties
d. all of these choices
Question 8In experiments, the greater the time between observations (O1 and O2), the greater the chance of a history or maturation effect confounding the experiment.
Indicate whether the statement is true or false
Question 9Explain reasons for taking a sample rather than a complete census.
Question 10A white lab coat, an expensive briefcase, and a red Corvette are examples of which kind of cultural symbol?
a. self-expression c. pleasure giving
b. social status d. transcendence
Question 11One of the goals of globalization is to reduce costs by _____.
a. charging a lot more for product sold
b. using price skimming techniques of increasing prices for brand name merchandise
c. dumping surplus in receptive markets
d. pooling production or exploiting factor costs or capabilities within a system
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