When a retailer experiences actual results that are below plan, the cause is always management or lazy workers.
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Question 2Stores that sell convenience goods rather than specialty goods will usually have a smaller trade area.
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Question 3In North American retailing, there is an attitude that the retailers' plan is correct and the failure to achieve this plan is attributed to people not working hard or smart enough.
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Question 4Applebaum's spotting technique can be used to determine a retailer's trade area.
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Question 5Underestimating the competition is a potential cause of a retailer's poor performance.
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Question 6Site analysis consists of an evaluation of the density of demand and supply within each market.
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Question 7Employees are the retailer's most valuable asset.
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Question 8When deciding to enter a new market, a retailer should examine the square feet per store, square feet per employee, growth in stores, and quality of competition.
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