In the context of taxonomic categories being structured hierarchically, the finest level of differentiation exists at the _____.
A) basic level
B) initial level
C) subordinate level
D) summarized level
E) superordinate level
Question 2Why is the service sector important in international marketing?
Question 3The _____ clause of a contract outlines the relationship between the Agreement and any other purchase orders issued by the company to the supplier.
a. specifications, quality, and health, safety, environment
b. most favored customer
c. statistics
d. effective date and termination
e. purchase orders
Question 4If an item that had cost the retailer 7 sold at retail for 12.50, the gross margin percentage on selling price is:
a. 78.6.
b. 56.
c. 44.
d. 21.4.
e. 100.
Question 5Regarding goodness of launch, which is the correct order of impact?
a. High service quality, quality sales force, on-time shipment, and quality of promotion.
b. Quality of promotion, adequate product availability, on-time shipment, and high service quality.
c. Product availability, promotional effort, on-time shipment, and quality sales force.
d. High service quality, on-time shipment, adequate product availability, and quality of promotion.
Question 6Savor Rich coffee and Jolnes bottled water are both members of the beverage category. Although they have a few common associations, they also have many that are different. In this scenario, beverages are an example of a(n) _____ of categorization.
A) parent level
B) basic level
C) exemplary level
D) superordinate level
E) subordinate level
Question 7Which are the data collection problems that beset international trade in the service sector?
Question 8The ____ clause of a contract defines what is in and out of scope, which might include the geographical limitations, the validity or invalidity of prior contracts, preferential treatment by the supplier, or other elements.
a. force majeure
b. supply and delivery
c. scope of agreement
d. liability
e. key performance indicators and compensation
Question 9If a wholesaler can buy an item for 38 that has a list price of 95, the trade discount percentage available to the wholesaler is:
a. 40.
b. 60.
c. 66.
d. 34.
e. Cannot be determined from the above data.
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