Financial requirements in setting up a channel system are called:

Financial requirements in setting up a channel system are called:
 a. capital.
  b. investment.
  c. costs.
  d. expenses.

Question 2

Experienced negotiators do not need to understand their counterparts through research and experience.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Market geography refers to:
 a. The regions where the product is available.
  b. How the market buys.
  c. How distant markets are from the producer or manufacturer.
  d. the density of markets.
  e. Where the consumer makes purchases.

Question 4

Which statement regarding country-of-origin information is false?
 a. The country-of origin-may be the country in which the headquarters is located even if the product is manufactured in another country.
  b. Consumers from low-income countries tend to evaluate own-country products more favorably that products from other countries.
  c. Country-of-origin information acts as a surrogate for product quality.
  d. Country-of-origin information constitutes a product trait that is external to the product itself.

Question 5

Psychological risk reflects consumers' concern about the extent to which a product or service:
 A) causes them a high level of physical stress.
  B) may not fulfill a functional need.
  C) fits with the way they perceive themselves.
  D) leads to high levels of affective involvement.
  E) may not fulfill a hedonic need.

Question 6

Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotion and customer generation, and the intermediaries, sales and distribution?
 a. Channel modification strategy
  b. Channel shift strategy
  c. Dual channel strategy
  d. Hybrid channel strategy

Question 7

Before actual negotiations begin, the parties need to believe realistically that they can reach an agreement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

What presents the most formidable challenges for distribution channels when firms deal with distant markets by selling products on the Internet?
 a. Foreign exchange and brand recognition
  b. Language barriers and logistics
  c. Shipping and packing products
  d. Accurate completion of purchase orders and payment
  e. Fulfillment logistics and customer service

Question 9

Regarding private label brands, retailers compete primarily through
 a. price c. image
  b. quality d. promotion

Question 10

Len drives a car that was a gift from his father on a birthday almost a decade ago. In spite of the age of the car, Len enjoys driving around in it. However, as a partner in a major law firm he is expected to drive an expensive, luxury automobile, and he is disrespected by other partners for having an older car. In this scenario, there is a high degree of _____ for Len.
 A) uncertainty risk
  B) social risk
  C) financial risk
  D) physical risk
  E) performance risk