The ability to offer financing or credit terms is often critical in competing for, and winning, export contracts.
Indicate whether the statement is true or false
Question 2To achieve distribution objectives, most firms will have to address all of the following except:
a. Role distribution plays in the firm's overall objectives and strategies.
b. Impact of distribution on operations planning.
c. Kinds of channel members should be selected to meet the firm's distribution objectives.
d. Evaluation of channel member performance.
e. Management of marketing channels to implement the firm's channel strategy.
Question 3Companies can avoid some of the disadvantages posed by partnering with other firms by setting up wholly-owned subsidiaries in the target markets.
Indicate whether the statement is true or false
Question 4When presenting a social media marketing plan to management for approval, it is important to include a timetable for reaching milestones as a way to illustrate the time required to achieve a particular objective.
Indicate whether the statement is true or false
Question 5Forfaiting provides the exporter with cash at the time of a shipment.
Indicate whether the statement is true or false
Question 6If total costs are less than target costs, the design must change or costs must be reduced.
a. True
b. False
Indicate whether the statement is true or false
Question 7___________ is, the broad principles by which the firm expects to achieve its distribution objectives for its target market(s).:
a. Corporate strategy
b. Channel strategy.
c. Marketing strategy.
d. Service to customers.
e. Inbound logistics.
Question 8Airbus is an example of a wholly-owned subsidiary operating in Europe.
Indicate whether the statement is true or false
Question 9The overview of a social media marketing plan should start off with a reasoned argument for making the required investment to implement the proposed plan.
Indicate whether the statement is true or false
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