Which of the following is FALSE?
a. A laboratory experiment is conducted under artificial conditions while manipulating some marketing variables and controlling others.
b. A field experiment is conducted in a natural or realistic setting in which one or more independent variables are manipulated by the experimenter under as carefully controlled conditions as the situation will permit.
c. Laboratory experiments are distinguished from field experiments primarily in terms of the degree of control over the variables, e.g. price, being manipulated.
d. The specially designed conditions of a laboratory experiment provide more control than a field experiment.
e. None of these statements are false; they are all true.
Question 2Concerning a laboratory experiment, which statement is INCORRECT?
a. It is more internally valid than a field experiment.
b. It affords the researcher greater control than a field experiment.
c. It better eliminates confounding factors than a field experiment.
d. It involves less environmental control than a field experiment.
e. It has less external validity than a field experiment.
Question 3Laboratory experiments are primarily distinguished from field experiments by their
a. manipulation of variables.
b. cost.
c. validity.
d. control.
e. environments.
Question 4Select the question that can best be answered through experimentation.
a. Do children from upper classes drink more carbonated beverages than those from lower classes?
b. Will Chevron gasoline with XYZ additive provide better mileage than Chevron without the additive?
c. Does the average male use cosmetics?
d. Is the standard of living higher today than ten years ago?
e. How often do Chevron's customers purchase gasoline?
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