Sales messages can be solicited or unsolicited.
Indicate whether the statement is true or false
Ques. 2Preparing persuasive messages requires a/an:
a. deductive outline.
b. inductive outline.
c. direct outline.
d. None of these are correct.
Ques. 3An effective persuasive message includes a central selling point that is woven throughout the entire message.
Indicate whether the statement is true or false
Ques. 4An employer wants to get his employees to carpool to work in order to reduce air pollution and traffic congestion. He should construct a:
a. persuasive message.
b. neutral-news message.
c. bad-news message.
d. None of these are correct.
Ques. 5Knowing the needs of the receiver is essential to preparing an effective sales message.
Indicate whether the statement is true or false
Ques. 6Tarek has included a subject line in his memo that reads Company Will Downsize March 5th. This is a good strategy to get straight to the point of his message.
Indicate whether the statement is true or false
Ques. 7In writing a constructive criticism message, the communicator should only focus on specific facts that he or she can verify.
Indicate whether the statement is true or false
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