When preparing to respond to negative messages, it is important to consider :

When preparing to respond to negative messages, it is important to consider
 
  A) how to combat the negative information.
  B) the source, tone and content.
  C) who the audience is.
  D) why the comment was made.
  E) legal ramifications of the comment.

Ques. 2

Proactive companies use social media to engage with their stakeholders as a long-term strategy.
 
  Indicate whether the statement is true or false.

Ques. 3

Provide at least five guidelines to observe when making negative organizational announcements.
 
  What will be an ideal response?

Ques. 4

With the increase in the use of social media, it is important to ________ those who don't follow the rules of ethical communication.
 
  A) limit website access from
  B) not respond to
  C) diligently guard and defend against
  D) identify corporate policy for
  E) hide unhappy customers and their potential for damage away from

Ques. 5

When a crisis hits, corporate communicators should
 
  A) deflect blame to third parties.
  B) reserve all comments for their favorite media outlets.
  C) get top management involved immediately.
  D) go into lockdown mode when asked questions.
  E) minimize the amount of information given to the public.

Ques. 6

As soon as a crisis hits, companies should set up a news center for company representatives and the media. Best practices for the news center will include all of the following except
 
  A) releasing contact information for everyone involved.
  B) having trained personnel on site around the clock.
  C) directing incoming inquires to a designated spokesperson.
  D) providing complete information packets to the media as soon as possible.
  E) issuing frequent updates.