× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
z
4
n
4
t
4
k
3
x
3
r
3
m
3
j
3
c
3
l
3
e
3
s
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
coffee_tea_me coffee_tea_me
wrote...
Go to Answer
Posts: 499
Rep: 0 0
6 years ago
Opinion leaders:
A) tend to be similar to the consumer in terms of their values and beliefs, so they possess referent power.
B) are more convincing to the extent that they are homophilous rather than heterophilous.
C) tend to be slightly higher in terms of status and educational attainment than those they influence.
D) are often among the first to buy new products, so they absorb much of the risk.
E) All of the above
Read 42 times
1 Reply
Replies
Answer verified by a subject expert
marketingurumarketinguru
wrote...
#1
Posts: 313
Rep: 1 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
1

Related Topics

coffee_tea_me Author
wrote...

6 years ago
This site is awesome
Hellish Lover
wrote...

Yesterday
You make an excellent tutor!
GeorgeNeist
wrote...

2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1279 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 374
  
 1057
  
 347
Your Opinion
Which country would you like to visit for its food?
Votes: 262
Previous poll results: Do you trust social media networks with protecting your privacy?