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A major advantage of franchising from the perspective of the franchisor is ________.
A) franchisor management assistance and troubleshooting
B) lower operating costs due to shared purchases and advertising
C) rigid operations standards may limit franchisees from taking advantage of trends
D) the ability to develop a nationwide distribution system with minimum capital investment
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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