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A major benefit of a trading-area analysis is that it allows a retailer to determine ________.
A) the demographic and socioeconomic characteristics of consumers
B) a store's image
C) the psychographics of shoppers versus nonshoppers
D) the response of shoppers to promotional pricing
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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Smart ... Thanks!
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