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6 years ago
In which pricing technique does a retailer advertise and sell key items in the product assortment at less than the usual profit margin?
A) price lining
B) leader pricing
C) odd pricing
D) bait-and-switch advertising
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
Authors:
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voltenvolten
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