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enrique_sanchez enrique_sanchez
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6 years ago
What is the purpose of an environmental scan? Why is it important to perform an environmental scan when developing an international business strategy?
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#1
6 years ago
 An environmental scan is a systematic collection of data about all elements of the firm's external and internal environments, including markets, regulatory issues, competitors actions, production costs, and labor productivity. Environmental scanning is important because it yields data about environmental threats to the firm that could make the firm's manufacturing facilities or product lines obsolete.
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#2
6 years ago
Thank you, thank you, thank you!
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