The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as
A) multichannel retailing.
B) dual retailing.
C) multimedia retailing.
D) dual distribution.
E) multi-wholesaling.
Question 2Market research indicates that ____ who are watching movies are more likely to notice product placements and more willing to try these products.
a. people over age 45
b. people under age 25
c. women
d. men
Question 3Virtual fit uses technology that lets shoppers see how a product might look on them.
Indicate whether the statement is true or false
Question 4Elliot visits REI frequently because he likes the depth of its product selection. He also likes the friendliness of the staff and REI's environmental activism. Elliot is influenced by ___________ motives.
A) depth
B) self-concept
C) self-image
D) patronage
E) projective
Question 5What classic component of American movies has been regularly used as a platform for product placement?
a. the restaurant meal
b. the romantic stroll through the city
c. the car chase
d. the drink at the local bar
Question 6Webrooming occurs when customers look at products in stores and then purchase them online.
Indicate whether the statement is true or false
Question 7Vanessa went to a five-star restaurant that had great reviews. The atmosphere was wonderful and she enjoyed the company of her friends and her boyfriend, Paul. However, at the table next to them sat a family with five kids. The kids were very loud and often ran around. Vanessa, who is not fond of kids, was very annoyed. When she left the restaurant, she remarked to her friend that she didn't see what all the hype over the restaurant was about. Vanessa was most likely influenced by __________________.
A) social surroundings
B) buyer's mood
C) psychical surroundings
D) internal pressure
E) cognitive dissonance
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