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CroweN6459 CroweN6459
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The purpose of annual-plan control is to ________.

• examine where the company is making and losing money

• examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

• evaluate and improve the spending efficiency and impact of marketing expenditures

• examine whether the planned results are being achieved

• all of the above
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Marketing Management

Marketing Management


Edition: 13th
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meigsflameigsfla
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CroweN6459 Author
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5 years ago
Helped a lot
apelton
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Just got PERFECT on my quiz
Mcb
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Thanks
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