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a8oobra a8oobra
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Posts: 3806
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8 years ago
Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small percentage of the market but account for a high percentage of total consumption. Heavy users are a big draw for marketers as they prefer them over several light users. Segmenting the market applying _____ as a variable is common in the fast-food industry.
A) occasion segmentation
B) usage rate
C) benefits sought
D) user status
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
I totally agree with your answer, I thought so too actually (not to take away from your glory Wink Face)

Thank you
wrote...
#3
8 years ago
I'll be around for the next little bit if you need anything else
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