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a8oobra a8oobra
wrote...
Posts: 3806
8 years ago
P&G marketed Crest Spin Brush starting with a low market price of $5; batteries were included for only $1 more than the most expensive manual brushes. Using "Try Me" packaging that allowed consumers to turn the brush on in stores, P&G's price positioning strategy is called _____.
A) target costing
B) non-price positions
C) value pricing
D) pure competition
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 86 times
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wrote...
8 years ago
A
a8oobra Author
wrote...
8 years ago
Thinking Face Makes sense, thank you
wrote...
8 years ago
Good Slight Smile
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