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nailat nailat
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7 years ago
Accu-Tech, a small company in a tightly-contested market, discovers that sales reps of the firm's main competitor, Compu-World, have been making untrue and unfair oral statements about Accu-Tech products and services. Which term best describes the actions of Compu-World sales reps?
A) business libel
B) business slander
C) product liability
D) product disparagement
E) organizational reciprocity
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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7 years ago
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nailat Author
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#2
7 years ago
Thank you, this is exactly what I needed!
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