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nailat nailat
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Posts: 2268
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8 years ago
A value proposition is best defined as a:
A) set of benefits a firm promises to deliver to satisfy customer needs
B) demand-based model for structuring the marketing mix
C) strategy for aligning features and prices
D) firm's international positioning strategy
E) function of long term production costs
Textbook 
Selling Today: Creating Customer Value

Selling Today: Creating Customer Value


Edition: 13th
Authors:
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NicroNicro
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8 years ago
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nailat Author
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#2
7 years ago
Makes a lot of sense now, appreciate it
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