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Mari-chi Mari-chi
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6 years ago
Point-of-purchase advertising
A) promises a reward
B) presents the selling proposition logically
C) encourages impulse buying and last-minute choices
D) invites the reader into the scene
E) encourages comparison shopping
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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6 years ago
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