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normie normie
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Posts: 1694
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7 years ago
The term ________ describes something that stimulates wants, touches the emotions, and creates feelings.
A) transformative
B) affective
C) cognitive
D) resonant
E) perceptive
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
wrote...
7 years ago
This concept was killing me, makes a lot more sense
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