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te3la te3la
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7 years ago
Which of the following is NOT a guideline for writing effective radio commercials?
A) Keep it impersonal.
B) Include a call to action.
C) Speak to listeners' interests.
D) Wake up the inattentive.
E) Make it memorable.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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