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Why is word-of-mouth such a powerful force in marketing communication?

debbyFlynn

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Why is word-of-mouth such a powerful force in marketing communication?

Why is word-of-mouth such a powerful force in marketing communication?

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 108 times

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lirpa

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debbyFlynn Author

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