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debbyFlynn debbyFlynn
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7 years ago
A ________ measures the differences in perceptions and attitudes between groups or between the organization and its publics.
A) base point
B) benchmark
C) situation analysis
D) gap analysis
E) communication audit
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
Holly72492
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Yesterday
this is exactly what I needed
SupremeDJ
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2 hours ago
Thanks
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