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te3la te3la
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7 years ago
Which of the following is NOT an advantage of direct mail?
A) personalizes the message
B) builds in feedback
C) reaches a highly targeted audience
D) provides a low cost per thousand
E) simplifies calculation of return on investment
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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