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te3la te3la
wrote...
Posts: 1737
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7 years ago
Positioning is one of the key strategic elements that brands usually try to change from country to country when using a localization strategy for an international IMC campaign.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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wrote...
7 years ago
B
te3la Author
wrote...
7 years ago
Very grateful for this, thank you
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