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normie normie
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7 years ago
During the Great Recession, how did some major brands, including Kraft and Walmart, change their type in ad messages in order to create a softer and less stiff appearance?
A) They narrowed the width of the letters.
B) They used lower case letters.
C) They made the font nonlinear.
D) They changed logo colors to blue and green.
E) They capitalized the letters.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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