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te3la te3la
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7 years ago
You are a marketer for Yummy Yogurt, and your company has access to GPS data that will allow you to gather information about how long a consumer lingers in front of your product in the grocery aisle. Analysis of this data could potentially generate higher profits for your yogurt client. What are some potential concerns about using this data? Explain your response.
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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