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Diana55 Diana55
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7 years ago
Bonnie is unsure of how to probe and explore some key attitudes in an upcoming research study. Bonnie's first step should be to ________.
A) conduct a search of secondary information to see what others have done
B) eliminate the problem areas from the primary research study
C) hold focus groups
D) talk informally with target audience respondents
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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Diana55 Author
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#2
7 years ago
Lifesaver!
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#3
7 years ago
Hope you're an expert now
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