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Diana55 Diana55
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7 years ago
You receive a draft discussion guide from your selected focus group moderator. The moderator says "The guide is perfectly complete. There is no need for client or agency review." You've used this moderator before, and trust her judgment. Do you follow the moderator's advice? Why?
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
wrote...
#3
7 years ago
Good luck answering the rest Slight Smile
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