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Diana55 Diana55
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7 years ago
Think about presenting the results of a segmentation study. A ________ can be created for each individual segment. This document names and describes the typical individual in a segment, communicating all segment characteristics as a reflection of that single individual within the segment.
A) spec sheet
B) summary sheet
C) narrative
D) persona
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Diana55 Author
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7 years ago
Thanks once again, you've been extremely helpful this semester
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