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Diana55 Diana55
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7 years ago
According to VALS, ________ are motivated by self-expression. They express themselves and experience the world by working on it - building a house, raising children, fixing a car, or canning vegetables - and have enough skill and energy to carry out their projects successfully. They are practical people who have constructive skills and value self-sufficiency. They live within a traditional context of family, practical work, and physical recreation and have little interest in what lies outside that context. They are suspicious of new ideas and large institutions such as big business. They are respectful of government authority and organized labor, but resentful of government intrusion on individual rights. They are unimpressed by material possessions other than those with a practical or functional purpose. Because they prefer value to luxury, they buy basic products.
A) Makers
B) Achievers
C) Thinkers
D) Believers
E) Strivers
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Diana55 Author
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7 years ago
Thanks once again, you've been extremely helpful this semester
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