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In the VALS typology, Makers are motivated by self-expression and tend to have low resources. They ...

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In the VALS typology, Makers are motivated by self-expression and tend to have low resources. They ...

In the VALS typology, Makers are motivated by self-expression and tend to have low resources. They choose hands-on constructive activities and spend leisure time with family and close friends. This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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